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dhatu green India

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Dress to Reform

Ethical, Sustainable and Purpose-driven

"Conscious Fashion"

INCREDIBLE

HANDLOOMS

Focus on Cultural Skills and Provenance

Community-based development and sourcing of authentic handloom textiles. Preserving, reforming, and taking traditional Indian arts and crafts to a wider platform.

URBAN

ESSENTIALS

Contemporary Clothing Designed for Durability & Longevity

Mass-production of innovative and well-thought-out designs that are practice, rational, and accessible to all people. High-quality garments for extended product life. Buy less, Reduce, and Reuse.

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The

Aviator

Jeans

-Narrow fit  

-Breathable pure cotton denim

-Shapes up along the musculature

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The

Jodhpur

Jeans

-Tapered fit  

-Breathable pure cotton denim

-Shapes up along the musculature

SELECT

FABRICS

Positive Impact &  Circularity

Once fibers are blended, or different materials are mixed together, they become very difficult to recycle. Creating products with one material (natural and organic fibers)  that are recyclable or biodegradable and can be more easily placed in a closed-loop recycling system.

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Handloom

Handloom cloth is woven without the use of electricity, a meticulous process that takes time and demands dedication. Fabrics developed by master weavers and ‘karigars’ in various clusters and rural areas across the Indian subcontinent demonstrate exceptional craftsmanship. Preserving what we have and what is beautiful. #Handmade #Crafts

dhatu design studio

Natural

Personal and ecological wellbeing. Clothes in natural materials allow us to be at ease. A shift to natural fibers impacts and improves the lives of millions while also addressing the toxic pollution caused by the production of and growing dependence on synthetic textiles. An enriched product for not only the consumer but the planet. #Wellbeing #Environment

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Upcycled

Fashion is the second-largest polluter on the planet. A large chunk of materials is either discarded or dumped by the fast fashion brands and manufacturers after every fashion season. We carefully source and reuse these fabrics to consciously reduce the wastage of resources and minimize ecological damage. #Reduce #Reuse #Recycle

SOLUTION

ORIENTED

Innovative and Authentic Design Details 

Hand-drafted patterns for a great fit and strategically positioned utility details for ease of usability and comfort.

PURPOSE-DRIVEN

FACEMASKS

A Project Dedicated to Hope and Harmony

NO.11

WASHABLE & REUSABLE 

SURGICAL MASK COVER

Dedicated to counter the shortage of surgical masks.

Designed in accordance with ease of use and functionality, this cover with fusible nonwoven interlining secures the surgical mask for coming in direct contact with large-particle droplets from outside and also helps reduce saturation by moisture created from the exhalation of the wearer. These fabric covers can be removed, washed/sanitized, and reused, providing a longer lifespan to the one time use surgical masks.

Published on 1st May 2020 https://www.instagram.com/dhatuindia/

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